Syngenta honors women in agriculture with 'FarmHer' series sponsorship
To celebrate the critical role women are playing in agriculture, Syngenta U.S. is sponsoring a new television series on RFD-TV. Set to start airing this fall, 'FarmHer' will feature some of the industry's amazing women and the impact they make every day to help feed more than 7 billion people.
'Syngenta recognizes how valuable women are in agriculture all across America,' said Dan Burdett, head of Customer Marketing, Syngenta. 'From driving tractors on the farm to discovering innovations in the lab, women continue to make major contributions to our industry.'
Each episode of 'FarmHer' will tell stories of real women who, as the 'FarmHer' theme states, 'love the land, care for the community and feed the people.'
'I founded 'FarmHer' in 2013 to begin changing the image of agriculture — to include women in that image through photographs and stories,' said founder Marji Guyler-Alaniz, who is also a professional photographer. 'This partnership with RFD-TV and Syngenta takes what I started with 'FarmHer' and launches it to the next level.'
The 'FarmHer' TV series will use still photography, video and insights from the featured women themselves to showcase their invaluable contributions to agriculture, as well as to their families and communities.
'We couldn't be more excited to partner with Syngenta to help bring the compelling stories of women in agriculture to homes all across the country,' said Raquel Gottsch, executive producer of 'FarmHer.' 'RFD-TV is pleased to work with a company that has a genuine interest in the work and passion of all Americans who work in this industry – no matter their gender.'
The first episode of 'FarmHer' is slated to premier in September. For more information, please visit RFDTV.com. Viewers should check their local listeners for the RFD-TV channel number in their area. For more information about Syngenta, please visit www.syngentathrive.com for a sneak peek at some of the remarkable women who are #RootedinAg and will be featured in the 'FarmHer' series.