Strategic thinking and planning. How it can craft your farm's future

Stephanie Plaster
The strategic thinking and planning process encourages you to establish your values and design your future rather than let the future happen to you.

Strategic thinking is the intuitive, visual, and creative process you use to make decisions about your farm business. Strategic thinking is all about thinking ahead, anticipating what your competition is going to do, and then taking risks in order to succeed.  You're thinking big, you're thinking deep, and you're thinking across time.   You want to envision all of the possible problems, solutions and outcomes to a given problem, challenge or opportunity. 

You're using critical thinking to solve complex problems by diving into emerging issues, patterns and opportunities for your farm through the strategic planning process.  A common tool you may have heard used during this process is a SWOT analysis. It’s important to start by thinking broad and deep, anticipating those possible outcomes from your actions or your inactions, and then choosing the best path forward.

The strategic planning process has three components:

  1. Strategic phase - long term
  2. Tactical phase - medium term
  3. Operational phase - short term

During the strategic phase, we talk about where we are, and we identify where we want to go.  This is where we discuss what we currently have and what we want for the future.  In the tactical phase, we address how we are going to get there and what we can and are going to do with what we have.  Once we move to the operational phase, we're putting our ideas into a plan. We’re saying, “let's do this and see if it works.”

This process should focus on the long term, big picture thinking where we’re using proactive management tools to design our own future. If you can envision and craft a thoughtful plan for your future, you are more likely to make it happen.

There are 8 steps in the strategic planning process:

  1. Establish Values and Purpose
  2. Craft Mission & Vision Statements
  3. Set Strategic Goals
  4. Inventory Resources
  5. Explore Possible Options
  6. Implement the Plan
  7. Monitor and Adjust
  8. Replan

In the strategic phase, we are going to establish our values and purpose, use those to craft our mission and vision statements, then use those to set strategic, long term goals for the farm. We also need to inventory our resources, so we know what we have to work with.

Then we move into the tactical phase of planning where we're exploring all of the possible options out there.  Here we might be developing alternative enterprise plans or exploring value added options and choosing the best path.  In the final operational phase, we put the plan into action. We're going to implement our plan, monitor it, and adjust as needed. Most importantly, however, is the final step which is to replan. This is not a one and done.  That's the cheap sell of the strategic planning process which can lead to less desirable outcomes.

Strategic planning is a constant process because you're monitoring adjusting, and you're replanning as new situations arise using your established values, mission/vision statements and goals. If you continue to do this, it actually becomes easier to manage since you always have your future vision in the back of your mind. Before a plan can be effective, the strategies must be created, converted into action steps, communicated out, and then put to work. 

The strategic thinking and planning process encourages you to establish your values and design your future rather than let the future happen to you.  For more information and tools on how to do this, visit or call your local Extension office.

Stephanie Plaster

Stephanie Plaster is the Agriculture Extension Educator for Ozaukee and Washington Counties

UW Extension