Sending fewer crops to market helping cranberry growers

Associated Press
The town of Warrens in Monroe County, where these cranberries are being harvested, is the epicenter of cranberry production in Wisconsin.

MADISON, Wis. - Wisconsin cranberry growers say demand for the fruit is improving after a voluntary move to withhold part of the 2018 crop.

The latest National Agricultural Statistics Service shows that Wisconsin produced 5.55 million barrels of cranberries last year, Wisconsin Public Radio reported . That's a 3 percent increase from 2017, when growers saw a slight production decline due to a late spring frost.

The figures don't include the 25 percent of production withheld from the market in 2018, thanks to a federal order meant to reduce oversupply and encourage higher prices.

Tom Lochner, executive director of the Wisconsin State Cranberry Growers Association, said the effort has helped.

"We've seen some improvement in the commodity price for cranberries. We know it's part of a longer term effort to get prices to recover but they are heading and trending in the right direction," Lochner said.

According to the Wisconsin State Cranberry Growers Association, the cranberry industry provides nearly $1 billion in annual revenue for Wisconsin, which produces over half the world's supply of this tart and tiny fruit.

The average price for fresh cranberries fell to $50.10 per barrel in Wisconsin last year, after jumping to $64.70 in 2017. That's better than the national average, which came in at $48.10 per barrel for 2018 after hitting $57.60 the year before.

Lochner said his organization has been investing in international markets to help boost demand for cranberries. But retaliatory tariffs placed on cranberries in the last year have impacted the industry's efforts. The European Union is the largest export market for Wisconsin cranberries, but increased tariffs have made the state's products less competitive, he said.

"We were investing heavily in developing markets in China and we saw that the retaliatory tariffs probably have had more of an impact on our ability to grow that market," Lochner said. "So we've shifted to other opportunities that are out there, whether it's Australia, New Zealand, Japan, India, Southeast Asia and some other markets."

Right now, however, the cost of producing cranberries is equal to what growers are getting for their crop, said Dave Hansen, manager of Dubay Cranberry Company.

"It makes it a little bit more difficult and challenging as far as budgeting for the coming years," Hansen said. "Maybe some projects will have to be put on hold until prices stabilize or increase a little bit."