Klement's out as sponsor of Milwaukee Brewers' Famous Racing Sausages
The Klement's Sausage Race has been a fixture for fans to enjoy at Miller Park in Milwaukee. Certainly the race is a treat for fans in Arizona when the sausages come down to spring training. Milwaukee Journal Sentinel
The fan-favorite Famous Racing Sausages will have to sprint on at Miller Park without Klement's.
The 25-year sponsorship link is being broken heading into the 2018 Brewers' season, Klement Sausage Co. Chief Executive Officer Tom Danneker said in a letter Tuesday to his employees.
"Alas, all good things come to an end, and the Brewers have decided to discontinue our partnership with them," Danneker said.
Brat, Polish, Italian, Hot Dog and Chorizo will still be racing around the perimeter of Miller Park come April, but they'll no longer wear the Klement's label. The company also will no longer be the official sausage and hot dog provider for Miller Park.
"This spring we entered into our regular contract negotiations with the Brewers — just as we have done many times over the past 25-plus years," Danneker said. "We intended to extend and continue our partnership with the Brewers — and more importantly the Brewers family of fans.
"Unfortunately, the Brewers abruptly and without explanation cut off our negotiations. To our surprise, weeks later the Brewers informed us that they signed with another undisclosed company, and we would not have the opportunity to match the deal or negotiate."
Danneker called the action "a surprising and disappointing development," but added: "What has been true for the last 25 years remains true today: our brand and company are strong; we remain rooted in and committed to Milwaukee; and no one knows tailgating or grilling better than we do — just ask Sports Illustrated."
The Brewers responded with a statement that indicated the Racing Sausages will carry on.
"With the heat being turned up today (Tuesday) as rumors simmer on the Brewers sausage category sponsorship, there has been speculation about the future of Milwaukee’s most legendary runners.
"The Famous Racing Sausages are a 'link' to the Brewers past and present. Rest assured, they are also central to the future of the franchise.
"Stay tuned — more details to come soon."
The Brewers did not say who the new sponsor will be.
Danneker said his company has "already begun talking with other community partners to support, just like we did the Brewers. We will use the opportunity to grow stronger and deeper in Milwaukee and throughout Wisconsin."