Kraft Heinz sells former Oscar Meyer plant in Madison

Wisconsin State Farmer
In this Wednesday, June 28, 2017 photo, workers leave after finishing their shift at Kraft Oscar Mayer headquarters and plant in Madison, Wis. The last cold cuts are rolling off the line at Oscar Mayer in Madison, ending nearly 100 years of production at the plant on Thursday.

MADISON - The Kraft Heinz Company and Reich Brothers Holdings, LLC., announced that they have completed an agreement by which Reich Brothers will purchase the former Oscar Mayer facility located at 910 Mayer Ave., on Madison’s East Side.

Kraft Heinz closed the factory in June 2017 after an extensive review of its North American supply chain footprint, capabilities, and capacity utilization. Oscar Mayer hot dogs, cold cuts and Lunchables previously produced in Madison were transitioned to other Kraft Heinz facilities in the United States.

“We’re pleased to announce that Reich Brothers has agreed to purchase the historic Oscar Mayer facility,” said Michael Mullen, SVP of Corporate & Government Affairs at The Kraft Heinz Company. “We want to thank Mayor Paul Soglin, Gov. Scott Walker and their teams for working closely with us as they sought to redevelop this site. Oscar Mayer is a special brand, and remains an important and successful part of the Kraft Heinz portfolio. We will always be grateful to Madison and the dedicated employees whose work contributed to this brand’s wonderful history over the years.”

In this Wednesday, June 28, 2017, photo, Oscar Mayer classic uncured wieners are for sale at a grocery store in New York. Oscar Mayer is touting its new hot dog recipe that uses nitrite derived from celery juice instead of artificial sodium nitrite, which is used to preserve the pinkish colors of processed meats and prevents botulism. Kraft Heinz, which owns Oscar Mayer, says sodium nitrite is among the artificial ingredients it has removed from the product to reflect changing consumer preferences. The change comes amid a broader trend of big food makers purging ingredients that people may feel are not natural.

“This property is an integral part of Madison’s history, as well as the history of food manufacturing in the United States,” said Adam Reich, Co-CEO of Reich Brothers Holdings, LLC. “We understand the importance of the facility and the impact that its closing has had on the area. We look forward to repositioning it for future use, taking into account the values, desires and needs of the community. We will work closely with local officials to achieve these goals.”

Reich Brothers Holdings, LLC specializes in acquiring turnkey manufacturing plants and provides for the bulk purchase of equipment packages and monetization through the auction sale process.

The Kraft Heinz Company is the fifth-largest food and beverage company in the world.