Madison hosts national Value-Added Ag Conference

Now Media Group


There's still time to register for the 18th Annual National Value-Added Agriculture Conference, an event that will provide attendees with excellent opportunities to interact with innovative business owners and economic developers from throughout the Midwest and nation and discuss rural entrepreneurism, adding value to agricultural products, and rural economic development.

National leaders in value-added agriculture will convene in Madison for the conference, July 21-22, 2016. The theme of this year's event is 'Agriculture, Innovation, and Entrepreneurship: Developing Thriving Rural Communities.' The deadline to register is July 7.

Conference topics include: agritourism, rural and urban economic development, food waste, food safety, marketing, policy, local and regional food systems, labor issues, alternative energy, technology, supply chain management, and more.

The 2016 conference is hosted by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP) and University of Wisconsin – Dane County Extension. The event runs all day Thursday, July 21 through mid-day Friday, July 22, with a welcoming reception the evening of Wednesday, July 20, and tours Thursday afternoon.

'We are pleased Madison has been chosen to host the National Value-Added Agricultural Conference and that the Wisconsin Department of Agriculture, Trade and Consumer Protection will serve as co-host,' said DATCP Sec. Ben Brancel. 'The conference will draw large numbers of agricultural producers, industry representatives and academic specialists to Wisconsin to focus on a theme that underpins many of our department's own efforts: promoting innovation and entrepreneurship in agriculture to help develop thriving rural communities.'

The conference's target audience includes farmers, business owners and operators, entrepreneurs, consultants, policy makers, extension specialists, academics, community leaders, and service providers.

Conference participants also will have an opportunity to participate in tours highlighting Wisconsin businesses and value-added industries. (Tours are not included in the price of registration.)

The event will be held at Park Hotel (formerly Inn on the Park), 22 S Carroll St, Madison, WI 53703. The cost to attend the full conference is $150, which includes meetings, two breakfasts, two lunches, and a reception. There are volunteer opportunities for students and others who cannot afford the full rate. Persons/groups interested in presenting can find more information on the event webpage.

To register and see a draft of the agenda, visit

For more information about the conference, contact Kietra Olson (DATCP business development specialist) at 608-224-5112 or