Pick up chicks at Purina Chick Days 2017

Wisconsin State Farmer

SHOREVIEW, MN – “Stop by our store to pick up chicks.” That’s a catchphrase you may hear across the country this spring. We’re talking about the chicks families have fallen in love with: baby chickens. These backyard birds — and how to start a flock — will be a central theme of local Purina® Chick Days events, set for February through May nationwide.

After attending a local Purina® Chick Days event, attendees can enter a photo of their new chick into Purina’s “Cutest Chick in America” contest on Purina Poultry Facebook. Chicken raisers will be entered to win fun poultry prizes and a year’s supply of chicken feed.

Kristin Horvath, backyard flock associate marketing manager with Purina Animal Nutrition, explains that annual Purina® Chick Days have become a mainstay on chicken enthusiasts’ calendars. Local retailers offer educational sessions, host family-friendly activities and walk through the steps of starting a flock.

“Backyard chickens are surging in popularity in both urban and rural communities,” Horvath said. “Spend some time with a backyard flock and there’s no surprise why. Chicks grow to produce farm fresh eggs, and they are easy to take care of. They’re friendly and funny and can quickly become a part of the family. Local Purina® Chick Days are created to share forward this joy.”

Raising chickens is a fun hobby for the whole family.

Highlights of 2017 Purina Chick Days events include the following:

  • Hands-on Education: Local experts are set to offer how-to tips that walk through the chicken raising journey - from the your first baby chick to your first egg happy dance. Many locations will also host in-depth seminars for experienced flock raisers.
  • Family Fun: Along with the opportunity to see chicks firsthand, many Purina retailers host chicken-themed games and contests during their local Purina®Chick Days. Past activities have included: craft corners, coloring pages, crowing contests, chicken fashion shows and in-store scavenger hunts.
  • Nationwide contest: Every chick is unique, but only one can be crowned “The cutest chick in America.” During Purina® Chick Days, Purina will host a nationwide photo contest on Purina Poultry Facebook to find the country’s most adorable chick. To enter, fans can simply visit their local event, snap a photo with their new bird/s and enter on Facebook. Entrants will then compete to win fun poultry prizes and a year’s supply of chicken feed.

To find a Purina® Chick Days event near you and to learn tips for starting a backyard flock, visit or connect with other flock raisers on Facebook or Pinterest.

With the right tips, raising chickens can be fun and easy. During Purina® Chick Days 2017, local experts will offer how-to information for each step of the chicken raising journey – from the first chick to the first egg happy dance.