Lely announces Red Cow Community for Dairy XL herds

Wisconsin State Farmer

Pella, IA — Lely International recognizes Dairy XL operations that have eight Lely robots or more by presenting them with a “RED” Lely cow to display on their farm, signifying their entrance into the Red Cow Community. Now, Lely North America is excited to extend the Red Cow Community to its Dairy XL herds in the United States and Canada.

“Dairy XL operations continue to grow in North America. More than 30 herds have chosen Lely automatic milking systems to increase profits by reducing labor and increasing milk quality and production,” said Preston Vincent, Dairy XL development manager, Lely North America. “With help from our Lely Centers, we will reward the commitment of our Dairy XL customers by presenting these dairies with a red Lely cow to display at their farm, signifying their membership within the Red Cow Community.”

Dairy herds across more than 10 states and three provinces, with at least eight robots in operation, will officially receive a red Lely cow this spring and be presented with a certificate from their Lely Center. For new Dairy XL customers, after start-up has begun with the eight or more robots, the local Lely Center will hold a ceremony to present the red Lely cow — to be displayed at their farm — and the official certificate.

“Lely is proud to be leading the Red Cow Community with large dairies throughout North America,” Vincent said. “As more Dairy XL herds are added, the symbol of the red Lely cow will represent the best way to increase efficiencies, achieve more output per cow and manage risk.”

Lely North America will officially kick off the Red Cow Community during World Ag Expo, Feb. 14-16, in Tulare, California.

“We invite more Dairy XL operations to inquire about how they can become a member in the Red Cow Community,” Vincent said.

Learn more about Lely dairy industry innovations on Lely’s website,

Lely NA, based in Pella, Iowa, is part of the Lely Group, founded in 1948. Lely directs all its effort toward creating a sustainable, profitable and enjoyable future in farming for its customers. Lely is the only company worldwide to supply the agricultural sector with a complete portfolio of products and services ranging from forage harvesting to automated feeding systems, barn cleaners and milking robots.