The former Art Imig's clothing store in Kohler is celebrating its new name and expanded storefront with a sale

AnnMarie Hilton
Sheboygan Press

KOHLER - The donning of a new name for a 110-year-old clothing store is being celebrated with a three-day sale starting this Friday. 

The former Art Imig's clothing store at the Shops of Woodlake is now called Toman's, according to a news release on Wednesday. A grand opening of the new brand and updated location starts Thursday according to its Facebook page, with a live concert in the shop on Saturday night. 

Owner Jake Toman said that the name has changed, but their commitment to customers and their satisfaction has not.

"Art Imig's has been synonymous with quality, integrity and customer care," Toman said in the release. "That was one of the big reasons why we purchased the store and why we've been so committed to carrying that legacy forward."

In addition to a name change, the store moved from 795D Woodlake Road to a larger unit at 765K Woodlake Road.

While maintaining many of its favorite clothing lines, Toman's has also expanded to reach younger men who are interested in modern fashion found in New York or Europe.

Formerly known as Art Imig's, Toman's clothing store in Kohler is now operating under a new name.

Toman purchased the store from Art Imig back in 2013. Imig's grandfather opened the store back in 1909, so when it came time to retire, he and his brother wanted to find someone who could carry the store into the future. They decided Toman was the person for the job.

Toman has run the store for the past six years with the help of his wife and kids.

"As we've established ourselves in the community and as my kids have become involved in the business, I've come to appreciate all the more how important a family name and legacy is," Toman said.

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Reach AnnMarie Hilton at ahilton@gannett.com. Follow her on Twitter at @hilton_annmarie.