Product will help against unexpected declines in milk prices


MADISON - Rural Mutual Insurance Company will offer a new product called Dairy Revenue Protection, which will be added to its existing portfolio of products. 

“We are excited about the addition of Dairy Revenue Protection to the Rural Mutual line of farm products that our agents offer,” said Peter Pelizza, Executive Vice President and CEO of Rural Mutual in a news release.  “This product will bring a new solution to the market for Wisconsin farmers to help them develop a comprehensive risk management strategy.” 

Dairy Revenue Protection, is designed to help farmers manage against unanticipated declines in revenue from milk price volatility, according to the news release. The new product was developed by the American Farm Bureau in collaboration with the Risk Management Association of the USDA.

“In a time of price volatility, farmers need to have access to effective risk management tools,” said crop and beef farmer and Rural Mutual President Jim Holte in the news release. “Wisconsin farmers should be excited to see this new product added to Rural Mutual’s existing portfolio to give them more options in their toolbox.” 

To learn more about dairy revenue protection, contact a local Rural Mutual agent or go to 

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