Un-brie-lievable world record set with Wisconsin cheese
MADISON - What weighs more than 4,000 pounds and holds a new Guinness World Record? The World's Largest Cheeseboard put Wisconsin in the GUINNESS WORLD RECORDS® on Aug. 1 with a display of more than two tons of the state's finest cheese, topping the previous European record holder by over 1,000 pounds.
The un-brie-lievable show stopper took over an entire street in downtown Madison, spanning 35 feet in length and 7 feet in width, the custom board was officially adorned with 4,437 pounds and 145 different varieties, types and styles of Wisconsin's specialty and artisan cheeses, including national and international award-winners.
The grand centerpiece, an enormous Henning's 2,000 pound mammoth cheddar wheel, was surrounded by blue-veined and cave-aged cheddars to fresh feta, squeaky curds and hand rubbed wheels, to pungent Brick and the 2017 U.S. Cheese Champion, Sartori Black Pepper BellaVitano®, to name a few, according to a news release.
A fork lift was needed to lift that cheddar wheel off a truck and set it in place inside a life-size, digitally fabricated barn, using CNC technology - a computerized process that's a cross between woodcutting and 3-D printing. More than 60 people prepped, transported, housed, styled and weighed all the cheeses, resulting in the ultimate cheese lover's fantasy.
"We wanted to showcase the amazing breadth of the award winning cheeses in Wisconsin and we thought- what better way to do that than to create the world’s largest cheeseboard," says Suzanne Fanning, Dairy Farmers of Wisconsin VP of Marketing Communications. "Wisconsin’s licensed cheesemakers put the art in artisan, drawing from their rich European heritage, cheese making traditions and impressive innovations, and we're thrilled to share their masterful creations with the world in a unique and fun way."
Once the official judging ceremony by a Guinness World Records Adjudicator was complete, a crowd of over 45,000 people got to check out the board, with the first 2,000 guests in line receiving a curated cheese plate to-go.
Spectators could also enter a raffle to win full wheels of cheese, with all of the proceeds going to the Great American Milk Drive. Making sure no cheese went to waste, the remaining cheese was donated to the Second Harvest Foodbank of Southern Wisconsin.