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MARSHFIELD - A popular chocolate shop from the Northwoods has returned to Marshfield. 

The Fun Factory - Chocolate Shoppe from Rhinelander is opening a short-term "pop-up shop" location in downtown Marshfield from Saturday through Wednesday. The Fun Factory serves various chocolates and gelato ice cream and has been in Marshfield twice in the past — last Valentine's Day and Easter. 

"Blown away by the response we got the first time around," said George Rouman, Fun Factory Sweet Shoppe owner, last Easter. "I felt so welcomed. The enthusiasm the community of Marshfield showed."

Treats available: Hand-dipped chocolates, fresh fudge, specialty popcorn, authentic gelato (Italian ice cream), and chocolate-covered strawberries.

Owner George Rouman is hoping to expand the Fun Factory Sweet Shoppe's footprint outside of Rhinelander and said Valentine's Day is the biggest weekend of the year for his store. 

RELATEDDowntown pop-up shop offers chocolates, gorilla-grams 

The temporary store is at 401 S. Central Ave. next to Rogers Cinema in Marshfield, and across from Circle The Date bridal shop.

To learn more, contact Fun Factory Chocolate Shoppe at 715-369-3451,, or visit this page:


Fun Factory Sweet Shoppe of Rhinelander is opening a pop-up shop in downtown Marshfield at 405 S. Central Ave. Thursday through Tuesday and used a purple gorilla that visited downtown business to spread the word. Mitchell A/ Skurzewski/USA TODAY NETWORK-Wisconsin

See something? Say something. Bug reporter Mitchell A. Skurzewski with news you want to know about at 715-898-7006 or; on Twitter: @MSkurzewski.

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