Share your love of dairy at Cows on the Concourse

Wisconsin State Farmer
Get up close and person with a dairy cow at one of two petting areas during Cows on the Concourse, June 3, just off Capitol Square in Madison.


MADISON - Kick off National June Dairy Month at Cows on the Concourse with some of your favorite dairy celebrities: cows!

The event will take place from 8 a.m. to 1 p.m., Saturday, June 3, just off downtown Madison’s Capitol Square on Martin Luther King Jr. Boulevard. 

“Cows on the Concourse is the only event that gives kids and adults the unique opportunity to get close to cows and baby calves, enjoy hot grilled cheese sandwiches, sip ice-cold milk and visit with Wisconsin dairy farmers,” says Brandon Maly, Cows on the Concourse event chair. “We have many activities planned from educational zones to live music to celebrate the dairy industry, and we would love for everyone to join us.” 

Cows on the Concourse is an annual, family-friendly event located in the heart of Madison just off of the Capitol Square. This year’s theme is “Building with Dairy,” which focuses on the important role the dairy industry plays in building healthy lifestyles, strong bones and the Wisconsin economy.

A popular feature at Cows on the Concourse are the grilled cheese sandwiches. This year's new feature - Muenster grilled cheese sandwiches.


Here are five event favorites you will see at Cows on the Concourse:   

  • Cow Zone: The Cow Zone is the main attraction at Cows on the Concourse, where attendees can get up-close with a herd of cows and calves of several different breeds. Wisconsin dairy farmers and other “Moo Experts” will join the cows and calves and answer your questions.    

  • Get MOOving Fun and Fitness Zone: Dairy products play a vital role in maintaining a healthy lifestyle. In this zone, kids can participate in several athletic stations while they learn how dairy can keep you healthy.   

  • Ed‟Moo”cation Zone: In this zone, kids can enjoy hands-on activities to learn more about Wisconsin’s dairy farms and the impact of the dairy industry on the state of Wisconsin.   

  • Big Cheese Zone: Join us for some tasty, melt-in-your mouth grilled cheese sandwiches. This year, we will offer two different flavors of grilled cheese and you can wash them down with ice cold milk also available in several assorted flavors.   

  • My Dairyland Scavenger Hunt: When kids visit each zone at Cows on the Concourse, they will receive a free souvenir t-shirt for recording their answers to some dairy fun facts.   

To find more information about the Cows on the Concourse event, visit or connect with us on Facebook.