Dairy Strong speakers announced

Wisconsin State Farmer


Dairy Strong

Madison — One of the Midwest's premiere conferences for the dairy farming community will be held Jan. 18 and 19 at the Monona Terrace Community and Convention Center in Madison, Wis.

Dairy Strong 2017: The Journey Forward will bring together more than 600 farmers, corporate professionals and government and university representatives to explore the future of an integral part of the culture and economy of Wisconsin and the nation.

The conference will include a panel discussion about the growing Latino influence on U.S. food, agriculture and culture, featuring panelists from the Latino media, cuisine and farming community. 

Keynote speakers


Jack Uldrich

Jack Uldrich, acclaimed global futurist and best-selling author, will be a keynote speaker. Uldrich provides practical and actionable insights on future trends, emerging technologies and innovation. He is an adviser to Fortune 1000 companies and has spoken to hundreds of businesses and organizations on five continents.

A keynote by former White House press secretary, political commentator, New York Times No. 1 best-selling author, and co-host of "The Five" on Fox News, Dana Perino will kick off the conference. Perino, who spent extensive time on her grandparents' ranch in Wyoming, will shed light on the recent election, media culture and political trends.


Dana Perino

Wisconsin Lt. Gov. Rebecca Kleefisch, will deliver the legislative keynote at 9 a.m. on Thursday, Jan. 19.

In addition to keynotes, the event will feature breakout sessions, panel discussions and shorter presentations on a new "Innovation Stage" located in the trade show area. Topics range from market predictions for 2017 to the use of "big data" in the dairy community.

Latino influence

The Latino population in the U.S. is characterized by growth and reach to areas traditionally void of Latino culture. Yet, many people in the Wisconsin agriculture community are surprised when they learn about the real impact of Latino culture on the country. With this in mind, a panel of Latino farmers, media professionals and culinary experts will convene to discuss current trends and future predictions. The panel will take place from 2:45 - 4 p.m. on Thursday, Jan. 19.

Discussion will center on examples of increased influence of Latinos in food and agriculture, as well as how Latino culture lends itself to food and food manufacturing. The panel will explore trends on the horizon and their ability to enhance life in rural and urban America.

Panelists include: Nini Bueno, director of insights and strategy, Univision Communications, Inc; Steven Chavez, co-founder of LatinoFoodie.com and Javier Zamora, owner/farmer at JSM Organics. The panel will be moderated by Maxine Enciso, SVP, account director at Ketchum. The panel is open to all registered attendees of Dairy Strong and will be available to view on YouTube after the event via dairystrong.org

Breakout Sessions

  • From Silicon Valley to Silicon Farms: How big dairy can learn from big data" presented by Ben Keating, Milker, LLC
  • "Nutrient Trading and the Future of Farm-Based Nutrient Management" presented by Steven Rowe, Newtrient
  • "What does the dairy industry look like in 2025?" presented by Ryan Sirolli, Cargill
  • "2017 Dairy Market Outlook" presented by David Bullock, Agribank
  • "Environmental foot printing in dairy: Greenhouse gas emissions, carbon footprint, life cycle assessment and new regulations" presented by Dr. Frank Mitloehner, UC Davis Department of Animal Science

Panel Discussions

  • "Farmer-led conservation: A case study of the Peninsula Pride Farms group of Kewaunee and southern Door counties" moderated by Jim Vandenbrook, Wisconsin Land and Water Conservation Association
  • "Home: through the lens of a Latino immigrant" moderated by Cody Heller, Central Wisconsin Ag Services

Innovation Stage

New this year at Dairy Strong is a smaller "Innovation Stage" directly on the trade show floor. This space features timely presentations in a concise 20-minute format focused on emerging technologies and innovations. A full listing of these eight lightning presentations is at dairystrong.org.

Hosted by the Dairy Business Association, Dairy Strong is an event for the entire dairy community. Farmers representing farms of all sizes and management philosophies are encouraged to attend the event held each January. For more information about Dairy Strong including schedule and registration information, go to dairystrong.org