Understand the impact of natural and organic labels in the foodservice industry

Wisconsin State Farmer

Chicago, Il.  — Natural and organic labels, which have long been present on food and beverages in the grocery channel, are increasingly popping up on away-from-home menus.

According to a recent Multi Client Study by Technomic Inc., more than 1 in 5 Top 500 Restaurant Chain Menus offer items described as "natural" or "organic", and 4 in 5 operators that offer natural and organic menu items say these options have driven sales and traffic. With results like that, it is important that suppliers and operators in the foodservice industry understand the drivers of the trend and the potential impact on the industry and on their business.

Technomic Inc

"There is no doubt that interest in natural and organic has grown", says Kathryn Fenner, a principal at Technomic. "Natural and organic foods provide an opportunity because the terms have come to signal health without detracting from taste and satisfaction with the food." And as natural and organic claims become more widespread, consumer expectations will rise, making a fresh, natural positioning a "must have" in many situations.

For suppliers and operators to effectively and efficiently target the natural and organic opportunity, Technomic Inc. is launching a new multi-client study, titled Natural and Organic: The Impact on Foodservice.  This unique study will provide a 360° view of the natural and organic foodservice landscape using a comprehensive approach, combining industry, menu, consumer, operator and distributor insights.

Report features include:

  • A comprehensive look at consumer attitudes and preferences for natural and organic offerings when dining away from home.
  • An analysis of the role and importance of natural and organic on foodservice operator menus.
  • Examples of how operators are using certain natural and organic products to drive traffic and same store sales growth.
  • A snapshot of the size and growth of the natural and organic label business for key food categories, along with insights and expert analysis of the implications across the restaurant industry.

Don't miss your opportunity to participate in this unique research. Those who commit to sponsorship study launch have an opportunity to ask proprietary questions that address the specific needs of their business.

Contact: Patrick Noone at or 312-506-3852 before December 30 to get on board.

About Technomic 

Only Technomic, a Winsight company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at

About Winsight, LLC 

Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps and custom marketing solutions. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. In Aug. 2015, Winsight acquired Technomic Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.

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