Ag Faces in the Crowd: Eckelberg new PR director for Farm Bureau
WFB promotes Amy Eckelberg
Amy Eckelberg has been promoted by the Wisconsin Farm Bureau Federation to its Executive Director of Public Relations. As the leader of the WFBF’s public relations team, Eckelberg is responsible for managing the responsibilities of the public relations division, which includes serving as the organization’s primary media spokesperson and developing and managing internal and external media relations functions. She will also serve as the editor of Rural Route, Farm Bureau’s membership magazine.
“Amy makes an excellent Executive Director of Public Relations because of her connections,” said Dale Beaty, Wisconsin Farm Bureau’s Chief Administrative Officer. “She not only has an immediate connection to our members because of her involvement on her family’s farm but she also has made important connections with county Farm Bureau leaders, fellow staff and media partners over her years with the organization. As a member of the millennial generation, she is connected to the future leaders of Wisconsin Farm Bureau and brings their values, creativity and innovation to our leadership team.”
Eckelberg (formerly Manske) was raised on her family’s dairy farm near New London in Waupaca County. She graduated from the University of Wisconsin-Green Bay with a Bachelor of Arts degree in Communication. She joined the WFBF staff in July 2012 as WFBF’s Communication Coordinator. Most recently she was WFBF’s Director of Communications.
“I am humbled by this opportunity and excited to lead the public relations team,” said Eckelberg. “There is no bigger honor than working with our Farm Bureau members to share the story of agriculture.”
Eckelberg grew up showing dairy cattle and hogs at the Waupaca County Fair. She was a member of FFA and 4-H and continues to be a 4-H leader. She is a former Waupaca County Fairest of the Fair and was a finalist for Alice in Dairyland in 2012. Eckelberg was also active on the Fourth Estate newspaper staff at UW-Green Bay, working as a news writer, business manager and public relations manager.
Eckelberg began her duties on November 7. She succeeds Casey Langan as WFBF’s Executive Director of Public Relations.