My Fit Foods™ secures new growth equity investment

Wisconsin State Farmer


My Fit Foods™, a leading producer and retailer of fresh and flavorful prepared meals, is pleased to announce it has secured an investment from the American Farm Bureau Federation, the nation’s largest grassroots organization of farmers and ranchers, and existing majority investor Marlin Equity Partners, a global investment firm with over $3 billion of capital under management.

The investment will support My Fit Foods’ growth strategy to pursue partnerships with the nation’s premier grocery retailers.

“The American Farm Bureau Federation is an ideal investment partner for My Fit Foods as Farm Bureau members share our dedication to providing customers with accessible, fresh, high-quality ingredients,” said David Goronkin, CEO of My Fit Foods. “This investment positions us to easily expand the availability of My Fit Foods while working directly with the American farming community.”

The American Farm Bureau Federation works to strengthen the lives of rural Americans and build strong, prosperous agricultural communities. In addition to supporting expansion plans, the partnership further reinforces My Fit Foods’ ability to source the highest-quality, fresh ingredients that originate from American farms and ranches.

“My Fit Foods is meeting the growing consumer demand for fresh, healthy, farm-raised ingredients, and we are eager to help accelerate the next phase of the company’s growth,” said Julie Anna Potts, executive vice president and treasurer for the American Farm Bureau Federation. “Our organization is excited to partner with My Fit Foods, as they share our mission of making high-quality fresh food available to the American people. This partnership also helps us make another connection between food and our farmers who grow it.”

“We look forward to collaborating with the American Farm Bureau Federation and continuing to work with the My Fit Foods management team to execute the company’s plans for expansion,” added Dan Spradling, a vice president at Marlin. “My Fit Foods is well-positioned to capitalize on the growing consumer demand for fresh, healthy and convenient alternatives to traditional packaged foods, and the American Farm Bureau Federation is an ideal partner to help the company capitalize on those strong market trends.”

My Fit Foods was advised by Arlington Capital Advisors on the transaction.

About My Fit Foods™

Headquartered in Austin, Texas, My Fit Foods™ offers delicious, healthy and freshly prepared food and meal planning services. My Fit Foods™ makes eating healthy easy by offering over 60 nutritionally balanced, ready-to-eat meals and snacks that support a healthy lifestyle. My Fit Foods™ meals are conveniently accessible in over 50 locations in five states as well as a growing number of grocery retailers in addition to corporate and college campuses.

About American Farm Bureau Federation

AFBF is the unified national voice of agriculture, working through our grassroots organizations to enhance and strengthen the lives of rural Americans and to build strong, prosperous agricultural communities. The Farm Bureau is an independent, non-governmental, voluntary organization governed by and representing farm and ranch families united for the purpose of analyzing their problems and formulating action to achieve educational improvement, economic opportunity and social advancement and, thereby, to promote the national well-being.

About Marlin Equity Partners

My Fit Foods™

Marlin Equity Partners is a global investment firm with over $3 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthens a company's outlook and enhances value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 100 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit