a2 Milk Company rolls out first national ad campaign
The a2 Milk Company’s advertisements began on Monday, March 12, and are airing on ABC, NBC, Bravo, Food Network and HGTV networks during major shows including, The Today Show, Top Chef, The Walking Dead and This is Us.
In January, The a2 Milk Company announced a major expansion in the U.S. market into the northeast, making products available in 10 states on the East Coast. This is in addition to distribution in the southeast and California.
Consumers can now find a2 Milk® at major grocers including Whole Foods Market, Safeway, Target and The Fresh Market.
Recently named one of Fast Company’s Most Innovative Companies in Food in 2018, the Australian headquartered Dairy Nutrition Company has seen an explosion of consumer demand as major retail outlets stock the products across the US.
“We are thrilled for a2 Milk® products to appear in the homes of potential consumers,” said Blake Waltrip, US CEO of The a2 Milk Company “a2 Milk® products have the ability to change people’s lives and this national advertising is the next step in creating awareness of the a2 Milk® products and their benefits.”
Waltrip says a2 Milk® offers a solution to those consumers who experience digestive discomfort from dairy and this is the next step of our goal of giving everyone the chance to enjoy the nutritious benefits of real milk.
The majority of cows’ milk consumed in America contains two main types of beta-casein proteins, A1 and A2 protein. Published research suggests that the A1 protein in ordinary cows’ milk is often associated with discomfort and digestive issues in people who show symptoms similar to lactose intolerance.
Waltrip says the company works with local dairy farmers to identify cows that only produce the A2 protein type and process their milk separately, making it possible for those with sensitivities to enjoy pure, cows’ milk.
The a2 Milk Company started quietly in California in 2015 and began rollout in national natural food chains in 2016. In 2017, they developed a major presence in the southeast and in 2018, announced their northeast expansion.
a2 Milk®’s products include Whole, 2% Reduced Fat, Chocolate 2% Reduced Fat and 1% Low Fat.
For more information on The a2 Milk Company, its products and location availability, visit a2milk.com.