AgSource welcomes 2018 with new brand and logo


VERONA -  As 2018 is welcomed as a new year full of promise and hope, AgSource is settling in to a new brand and new look for its two divisions, AgSource Dairy and AgSource Laboratories.


“AgSource is known for delivering traditional DHI services and laboratory analysis,” states COO Pat Baier, “but in recent years, products and services have radically expanded. We need to call attention to what makes our cooperative different and valuable.”

AgSource is the only full-service dairy management information provider in the country, conducting research and development, field data collection, laboratory analysis and diagnostics, meter service and outreach and education, resulting in high-quality decision tools for dairy producers.

AgSource continues to provide for the changing needs of its dairy cooperative members with advanced management reports, such as the Transition Cow Index® and KetoMonitor® and popular programs like AgSourceDM™ and MyAgSource®.

Through several strategic laboratory acquisitions, AgSource Laboratories has become a leader in agricultural and environmental laboratory analysis and information management services.

AgSource Laboratories is one of the largest soil testing organizations in the country, with samples submitted from all 50 states and over 20 countries worldwide. The lab group, which includes six locations across the country, has testing abilities ranging from standard NPK fertilizer soil testing to more unique onion pungency testing and milk pathogen analysis.

Pat Baier, AgSource COO (left) visits the diagnostics lab at the milk laboratory in Menomonie, WI. He is joined by Jessica Millermon, Diagnostic Lab Technician, and Richard Curtin, Senior Diagnostic Lab Technician (right).

AgSource’s new logo represents a renewed commitment to converting data points into valuable management information. AgSource is second to none when it comes to assisting members, customers and industry partners to collect, record, store and layer data in order to make the most informed decisions possible.

But we also take pride in our history. Producers came together to organize a cooperative that would provide records and reports to help improve production and overall profitability. In 1959, with collaborative leadership from the Wisconsin A.I. industry, the University of Wisconsin and Wisconsin DHI Associations, the Agricultural Records Cooperative (ARC) was formed. ARC revolutionized data processing, delivering electronically computed records across the agriculture industry.

During the past five decades, AgSource underwent three name changes and multiple logos. The Agricultural Records Cooperative became known as Wisconsin DHI Cooperative (WDHIC) during the 80s, and in 1996, became AgSource.

The name AgSource better reflected the growing scope of the cooperative’s business, which was not confined to the dairy industry or state of Wisconsin and had grown to include laboratories in multiple states. Last year, the company again took time to re-evaluate and consider what it meant to be AgSource.

“Re-branding AgSource involves more than a new logo,” notes Baier. “It hinges on our members, customers, employees and partners understanding our brand promise: AgSource is relentless in the pursuit of continuous and measureable progress.”

Though the comapny's name and logos have changed through the years, staff says the purpose and brand promise remains steadfast.

“AgSource is committed to working with producers and customers around the world to deliver the data they need to be successful for the long-term,” says Baier.