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MADISON

The board of directors for the Wisconsin Milk Marketing Board (WMMB) approved the $31,868,000 program plan and budget covering the 2017 Fiscal Year (FY) which begins July 1 and runs through June 30, 2017.

The FY2017 budget is $1,532,000 greater than last year due to continued increases in milk production. The FY2017 plan covers in-state and national cheese and dairy product promotion; retail, food processing and foodservice marketing and education programs; national communications activities and administrative budgets.

Communications activities in the FY2017 budget include national Wisconsin Cheese advertising and public relations, in-school nutrition education programs and Fuel Up to Play 60 conducted by the Wisconsin Dairy Council and statewide promotion programs for fluid milk and other Wisconsin dairy products.

Also included are promotional support for statewide June Dairy Month events, the Tour of America's Dairyland cycling series and various farm shows.

Support for Wisconsin's Alice in Dairyland program and the year-round promotion activities conducted by 63 County Dairy Leader Groups are again also part of the FY2017 budget and promotional plan. The America's Dairyland television series and weekly Wisconsin Dairy News segments are also included next year as well as the highly popular online magazine, Grate. Pair. Share.

Your local checkoff organization's FY2017 budget continues to build on the organization's success in reaching consumers through social media portals such as Facebook, Twitter, Instagram and online blogs, and through popular websites which helped generate more than two billion consumer impressions last year.

Plans for the upcoming year at the national level include retail and foodservice promotions, buyer education, manufacturer/marketer co-op product demos, point-of-sale information and in-store Wisconsin Cheese signage.

The FY2017 budget continues support for the UW-Madison Center for Dairy Research (CDR), which provides research and technical assistance to Wisconsin cheese and dairy processors, allowing them to create products that meet the ever changing trends of today's consumer.

The Wisconsin Milk Marketing Board, Inc. is a nonprofit organization created by Wisconsin dairy farmers to promote the consumption of milk, cheese and other dairy products made in America's Dairyland. The organization is overseen by a board of 25 dairy farmer-directors elected to three-year terms by their peers.

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