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RUTHERFORDTON, NC

Guardrails protect America's traveling public on a daily basis, but once removed from roadside service, guardrail boasts a second career as the fence-of-choice for erosion control, beef/dairy producers and greenhouses.

For years, AllRail, Inc. has led the environmental and economical mission of retasking hundreds of miles of guardrail panel. But now, the tale's taken an unexpected turn.

State DOT budgets now face updated Federal standards for roadside hardware, which could lead some states to reincorporate their previously approved guardrail, where applicable. This emerging trend inspired AllRail to produce LiveStock Steel, a guardrail designed specifically for American agricultural.

AllRail says their key DNA component of market stewardship helped identify and address the looming product shortage.

'Our field managers kept reporting that state DOTs were keeping their guardrail,' says Tom Calton, President of AllRail, Inc. 'Shielding our customers from serious product shortfalls required a threat resistant invention. That product is LiveStock Steel.'

'As 'Agriculture's Own Guardrail,' began rolling off our production line, customers praised its improved ease of handling and seamless integration. Every month we're still delivering miles of used highway guardrail for sale to job sites around the nation. But we're also delivering truckloads of LiveStock Steel to beef and diary producers, cheaper than our own used highway guardrail,' said David Swain, AllRail's general manager.

'With over 200,000 feet already deployed, LiveStock Steel is transforming the market with unlimited availability, pristine quality and a solid price ceiling. These virtues were moving targets with the sale of our used highway guardrail. American agriculture seems to appreciate having its own guardrail,' Swain added.

'The moral of the story is stewardship,'Calton said. 'As business leaders, our mountaintops provide a natural position to recognize warnings of impending market dangers. The LiveStock Steel story developed out of seeing ourselves as shepherds – and our market as our flock. Owning this paradigm raised our awareness to a larger story in which we had a crucial role to play.'

Since 2008, AllRail, Inc. has partnered with highway safety, saving private and public dollars with greater stewardship of reusable highway safety materials.

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