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Ride the waves at the annual event hosted by the National Cattlemen's Beef Association. Cattlemen, cattlewomen and industry enthusiasts, adjust your sails.

The 118th annual Cattle Industry Convention and National Cattleman's Beef Association Trade Show will be Jan. 27-29 in San Diego, CA. The theme of this year's conference is 'Set Sail for San Diego.' Full event coverage by the Angus Media team will be available online at www.4cattlemen.com.

The annual event is the largest of its kind in the industry, and is expected to host more than 6,000 guests this year. The Cattle Industry Convention will feature joint and individual meetings of five industry organizations, including the National Cattlemen's Beef Association, the Cattlemen's Beef Promotion & Research Board, American National CattleWomen Inc., CattleFax and the National Cattlemen's Foundation

The NCBA Cattlemen's College series will kick off its 23rd year at the conference. The series, sponsored by Zoetis, will feature speakers and live animal demonstrations that give cattlemen and women the tools to connect, learn and innovate.

'Cattlemen's College is a great opportunity for producers from all parts of the country, all ages, and all operations to learn from leading industry experts and their fellow cattlemen and women,' said NCBA President Phillip Ellis in a news release issued by the organization. 'Never has producer education been more important in our industry, and, if applied, the principles discussed in this program will add value to your operation.'

Coverage by Angus Media will include general session business, keynote speakers; Cattlemen's College summaries; CattleFax outlook summaries; policy updates from NCBA, the CBB, the Federation of State Beef Councils and ANCW.

The American Angus Association, Angus Media and Certified Angus Beef LLC invite you to stop by booth number 5239 in the NCBA Trade Show. While there, you can visit with the Angus team about new programs and services, pick up the latest educational materials and ask questions on improving quality in your beef herd.

For those who are social media savvy, there will be a 'tweet up' at the Angus booth starting at 6 p.m. Wednesday, Jan. 27. Our Facebook, Twitter and Instagram friends are invited to attend and sign up for great prizes.

Additional convention presentations and events will include the 2016 CattleFax U.S. and Global Protein and Grain Outlook, Environmental Stewardship Award Reception and Young Cattlemen's Conference Reception.

Conference attendees are also invited to attend the NCBA Political Action Committee Party on the Pacific from 5-7 p.m. Friday, Jan. 29. Tickets to the live auction, which will be sponsored by Superior Livestock Auction, can be purchased for $50 per person.

More information regarding events, sponsorships and registration can be found at the conference website, www.beefusa.org. Additional information provided by Angus Media can be found at www.4cattlemen.com.

ANGUS MEANS BUSINESS. The American Angus Association is the nation's largest beef breed organization, serving nearly 25,000 members across the United States, Canada and several other countries. It's home to an extensive breed registry that grows by nearly 300,000 animals each year. The Association also provides programs and services to farmers, ranchers and others who rely on Angus to produce quality genetics for the beef industry and quality beef for consumers.

For more information about Angus cattle and the American Angus Association, visit www.ANGUS.org.

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