MENDOCINO COUNTY, CA
The nation's leading wine from organically farmed grapes, Bonterra Organic Vineyards, announced it is the official wine of Farm Aid 2016, the longest-running concert for a cause in America.
Farm Aid 2016 is set for Saturday, Sept. 17, in Bristow, Virginia. Farm Aid is led by music icons Willie Nelson, Neil Young, John Mellencamp and Dave Matthews and has raised more than $50 million since 1985 to help farmers thrive and to expand the reach of the Good Food Movement.
Crafting premium California wines from organically farmed grapes since 1993, Bonterra will bring its support of Farm Aid to life through inspired brand activations at the September concert as well as a nationwide marketing campaign. The campaign features family farmers whose organic grapes figure in Bonterra's acclaimed varietal wines, and encompasses engaging consumer promotional displays at retail and on social media channels, and print and digital advertising.
"Partnering with Farm Aid is an exciting opportunity to broaden our innate connection to the farming community at the national level, support an organization that is making a difference, and inhabit a renowned grassroots platform that echoes so many of our values," said Rachel Newman, senior global brand manager for Bonterra. "We also saw this as a terrific moment to tell the stories of family farmers whose dedication to growing quality organic grapes has helped catalyze our tremendous success."
Earlier in 2016, Bonterra was recognized as a "Hot Brand" by IMPACT, a leading industry trade magazine published by M. Shanken Communications (publisher of Wine Spectator, Market Watch, Whisky Advocate and Cigar Aficionado). The award comes on the heels of Bonterra's nearly 20 percent growth in 2015, placing it among the nation's 20 fastest-growing domestic wine brands.
This year's Farm Aid will feature performances by Willie Nelson & Family, Neil Young + Promise of the Real, John Mellencamp, Dave Matthews & Tim Reynolds, Alabama Shakes, Sturgill Simpson, Nathaniel Rateliff & The Night Sweats, Jamey Johnson, Margo Price, Lukas Nelson & Promise of the Real, Insects vs Robots, Ian Mellencamp, Star Swain and Wisdom Indian Dancers.
Festivalgoers will also be able to experience family farm agriculture firsthand and will enjoy family farm-identified, local and organic foods alongside Bonterra wines at Farm Aid's HOMEGROWN Concessions. In Farm Aid's HOMEGROWN Village, festivalgoers will experience the culture of agriculture with hands-on activities about soil, water, food and farming. For more on the event, visit farmaid.org/concert.
To learn more about Bonterra's organic grape growing, including an overview of its family farm partners, visitbonterra.com/our-commitments/organic-farming and connect at Facebook.com/Bonterra and Twitter.com/BonterraWinefor updates on Bonterra's Farm Aid 2016 programming.
The leading organically farmed wine and a green pioneer since 1993, Bonterra Organic Vineyards offers a collection of premium, flavorful California wines that are perfectly in tune with nature. A celebration of farm-fresh flavors, the portfolio features varietal wines coaxed from the earth by integrated, organic farming practices and meticulous winemaking.
Farm Aid's mission is to build a vibrant, family farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host an annual concert to raise funds to support Farm Aid's work with family farmers and to inspire people to choose family farm food.