Nashville, Tenn. — Leading authorities in the cattle industry will be sharing their experience and knowledge in Nashville, Tenn., Jan. 31 – Feb. 1, 2017, offering cattlemen and women practical information that can be turned into profit-building ideas at the 24th annual Cattlemen’s College. The event, which kicks off the 2017 Cattle Industry Convention and NCBA Trade Show, is sponsored by Zoetis and coordinated by the National Cattlemen’s Beef Association.
Cattlemen’s College has become the cattle industry’s number one resource for education and advice for improving operations and profits. Its stimulating and thought-provoking sessions help generate higher returns for cattle operations, as well as spark discussions that lead to innovation and advancement in a rapidly changing industry.
Keynote speaker at the Cattlemen’s College Opening General Session will be Cameron Bruett, head of corporate affairs at JBS USA. Bruett will address expectations of transparency in today’s beef industry among consumers and customers, and the related farm and ranch management practices that have resulted – and will need to take place – in today’s highly competitive protein marketplace.
College attendees may choose from five curriculum tracks during the college: Here’s the Beef, Managing Grazing for Soil Health & Animal Performance, Production Efficiency and Profit, Healthy Business Strategies and Breeding Cattle with Staying Power. Videos of all of the classes will be made available to all attendees a few weeks after the college.
Session speakers at the college include some of the leading experts in the fields of soil health, calf management, heifer development, family ranching, genetics, beef taste, sustainability, alternative income sources, managing forages, cattle feeding, cow efficiency, and more. The college begins with concurrent sessions on genetics and a reception Tuesday afternoon, Jan. 31, with a full morning of programs and a lunch on Wednesday, Feb. 1.
“Cattlemen’s College gives every participant an opportunity to learn something new that can improve their farm or ranch,” according to Josh White, executive director of producer education for the National Cattlemen’s Beef Association. “These sessions are a way for attendees to gain the edge they need to keep up in the beef industry’s ever-changing landscape.”
Cattlemen’s College was attended by more than a thousand producers in San Diego last year, and early registration for this year’s sessions in Nashville is encouraged. Early registration ends Jan. 4, 2017. Tickets to the 2017 event are $250 per person, with discounted tickets available for college students.
For more information on the event’s classes and sessions, go to www.beefusa.org/cattlemenscollege.