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This upcoming January 18-19, 2017, hundreds of dairy producers from throughout Wisconsin, the Midwest and the nation will come to the Monona Terrace Community and Convention Center, overlooking Lake Monona in Madison, for Dairy Strong - a conference and trade show. Dairy farmers who register by Nov. 1 are invited to attend Dairy Strong for free.

Registration is now open - visit dairystrong.org to register. In order to receive two complimentary registrations, register before Nov. 1. After Nov. 1, dairies can attend for $150 for two days or $99 for one day.

Here are just a few reasons to attend:

  • Inspiring Keynotes- Dairy Strong provides farmers and dairy professionals with the opportunity to hear from renowned national speakers. This year, Dana Perino will serve as the opening keynote for Dairy Strong. Perino is a former White House press secretary, political commentator, New York Times No. 1 best-selling author, and co-host of the "The Five" on Fox News. Having spent summers on her grandfather's 12,000 acre Wyoming ranch, Perino is right at home speaking to a group of farmers.
  • Valuable Connections - None of us got to where we are without relationships. Dairy Strong is where farmers, corporate professionals and representatives from government agencies and universities come together with a united mission to move dairy forward. Attendees will also have the chance to network with the nation's leading suppliers on the trade show floor in a relaxed setting. Dairy Strong is an inclusive environment where farms of all sizes connect with each other and the entire dairy community.
  • Practical sessions - Time off the farm is hard to come by and the schedule for January's event will be a great use of time.  There will be innovative and practical sessions to help farmers improve their dairies, as well as panels focusing on issues related to workforce development and Latino community's influence. Enjoy a few days off the farm and return with new ideas and a fresh perspective.


No other industry event offers this caliber of programming at no cost to the farmer. Transportation and hotel are on your own, but all meals and sessions are included with registration.

Industry professionals are also invited to attend Dairy Strong. For a full slate of registration options, schedule and to get updates about Dairy Strong, go to dairystrong.org. Sponsorships and exhibitor booth space are also available.

Hosted by the Dairy Business Association, Dairy Strong is an event for the entire dairy community. Farmers representing farms of all sizes and management philosophies are encouraged to attend the event held each January. For more information about Dairy Strong including schedule and registration information, go to dairystrong.org.

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