Jordy Nelson joined a group of professional athletes that includes Doug Flutie, Terrell Owens, Chad Ochocinco and Anthony Rizzo on Monday.
The popular Green Bay Packers wide receiver made it to the big time with the launch of his cereal, Jordy's Farm Fresh Flakes.
“It’s something I don’t think you anticipate when you get older and play sports, to be on a cereal box, but it’s pretty cool to see it,” Nelson said. “It’s cool. It’s an honor. Hopefully, everyone goes out and tries it, has some fun with it. That’s why we did it.”
Nelson and Pittsburgh-based PLB Sports unveiled Jordy’s Farm Fresh Flakes on Monday at the Green Bay Distillery. The limited edition box of corn flakes is expected to stay on grocers’ shelves through the end of the football season, PLB Director of Sports Programs Doug Ritchart said.
Ritchart said the company looks for athletes successful on and off the field to approach with promotional pitches. While Wheaties has a long tradition of featuring athletes, Ritchart said PLB pioneered the individual athlete cereals with Flutie Flakes in the Buffalo area in the 1990s. This year, the company is working with three NFL athletes, though Nelson is the lone flake-based cereal. Cincinnati Bengals tight end Tyler Eifert has signed on to Tyler's Touchdown Crunch and Denver Broncos running back C.J. Anderson has signed on for C.J.'s Mile High Crunch.
“We’ve had our eye on Jordy for a while,” Ritchart said. “This is our first cereal product launched in Wisconsin, but we have done other products up here in the past.”
He said Pick ‘n Save, Woodman’s, Piggly Wiggly and Festival Foods locations all carry the 14-ounce boxes of frosted corn flakes. Each box features a drawing of Nelson, a maze where kids can “help Jordy get his cow back into the barn,” and other details that tie into Nelson’s upbringing on a farm in Leonardville, Kansas.
Nelson said he remembers Flutie Flakes and said he never thought he’d be honored in Lego form, let alone with his own cereal.
“It’s fun when you get in this profession, there are a lot of different collectible items you can get,” Nelson said. “Someone showed me the other day there’s a little Lego person of me out there. Who ever thought I’d be a Lego, or a cereal box? Those things are fun to have, especially when I look back on it down the road, when my career’s over, to see all the different things that have been made.”
Jordy Nelson and PLB Sports unveiled the limited edition cereal Monday in Ashwaubenon. Sept. 19, 2016.