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TORONTO, Ont.

Half a century after opening its doors, Toronto-based Belmont Meats is continuing to serve up a remarkable culinary success story.

The same commitment to quality and innovation that helped Belmont establish a loyal customer base when it launched in 1966 is fueling the company's growth as a North American industry leader as it celebrates its 50th anniversary.

'We're excited to mark such an important milestone this year and very proud of the legacy we've created as a company,' said Belmont CEO Paul Roach. 'We believe in making safe, affordable, great-tasting food choices available to everyone. We believe our purpose is to ensure this happens and to inspire others with the same beliefs.'

Roach believes the success of his company is due to its beliefs and company culture.

'We have a great team, highly committed with a great work effort, and have experienced very little turnover over the years. At Belmont, we believe in improving people's lives, by making safe, affordable, great tasting food choices available to everyone,' Roach said.

Belmont's made-to-specification beef products — including a diverse line of premium burgers and steaks — can be found at top retailers, club stores, leading restaurants and foodservice distributors across North America and International markets as private label offerings and Belmont-branded solutions.

Belmont has earned a reputation as a leader for food innovation and putting healthy protein choices on the table. Belmont's research and development team regularly cooks up creative solutions in the company's restaurant-style test kitchen.

'We're always looking to come up with world-class flavour and develop products that not only capitalize on trends, but also sets them,' Roach said. 'Our unwavering desire for improvement translates directly into better tasting burgers, steaks and other innovative protein products. Our inspiration comes from our retail and food service partners and their desire to give people the very best.'

While Belmont is constantly carryout out research and testing new products, one thing that has not changed over the past 50 years is the company's commitment to food safety. Belmont's plant is federally inspected to meet the highest safety standards. Each phase of production is carefully monitored and protected using advanced safety technology, ensuring customers and their brands receive the highest degree of safety at every step.

Roach says the company is proud of its record of customer satisfaction.

'We pride ourselves in using advanced culinary expertise to develop game changing innovation and category leading products that have enabled us to produce great tasting burgers, steaks and premium protein products at affordable prices, with uncompromising quality,' Roach said. 'Our most successful products include: 100% sirloin home-style burgers and premium blended patties made with specific cuts including chuck, brisket and prime rib. Our frozen bacon-wrapped sirloins and marinated short-ribs for retail are also very popular and, similar to our burger offerings, these products provide exceptional taste and excellent value for our consumers.'

The future looks bright for this Canada-based company, including expansion into the U.S. market.

'We have aggressive plans for the future as we plan to continue to build on our strong base here in Canada and expand in to the USA market with both high quality frozen burgers and patties and unique steak offerings that provide exceptional value to our customer partners,' Roach said. 'Innovation will continue to be a driving force and we will look to add more game changing products in both the burger and steak segments as well as exploring new products in other proteins including turkey, chicken and pork.'

And last but not least, Belmont will continue to invest significantly to ensure food safety practices exceed the highest standards in the industry.

'We believe that food safety is fundamental to Belmont and our industry and that our customers and consumers should feel extremely confident and safe with their protein choices from Belmont,' Roach said.

Belmont Meats has been a leader in the manufacturing and processing of foodservice and retail protein products since 1966. Quality and innovation are the cornerstones of its success. The company's 'made to specification' beef products can be found in North America and International markets as private label offerings and Belmont branded solutions.

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