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RATES Effective Jan. 1, 2008 (Non-Classified) $13.00 Per Column Inch (1 column wide and 1 inch deep) 1 x 3 inch minimum
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~Volume Discounts~ (Non-Contract) Price Per Column Inch
42 CI + $12.75
94 CI + $12.25
189 CI + $9.75
Black plus one color at no additional charge for ads over 94 column inches.
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SPOT COLOR & 4-COLOR $1.30 per column inch: $30.00 min. charge
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DISCOUNTS DO NOT APPLY ON ACCOUNTS PAST 30 DAYS DUE! Yearly Contract Rates**
are also available. For information on rates contact your advertising representative or call Cal Krisher at 715-258-5546 or 800-236-3313
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** Contract space must be used during the contract
period. If contracted space is not used, the advertiser will be billed at a higher rate over the life of the contract.
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Contact Us:
ADVERTISING E-MAIL:
wpcompany@gmail.com
EDITORIAL E-MAIL:
carla.wisfarmer@gmail.com www.wisfarmer.com 715-258-5546 • 800-236-3313 Fax 715-258-8162
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INSERT RATES Inserts must be included in the entire edition and must meet U.S. Postal Service standards for inclusion in a Periodical Class
publication. 8" X 10" single sheet-$1,250.00 Please contact your sales representative or our office for quotes on larger inserts.
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ADVERTISING AGENCY RATE Open
Rate Plus 17.64% which is commissionable at 15% if paid within 30 days. Contract rates are available.
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The WISCONSIN STATE FARMER is a paid circulation, weekly, newspaper with Periodical rate postage paid at Waupaca,
WI.
Publisher reserves the right to reject or cancel any advertisement at any time. We will not be responsible for errors resulting
from handwritten copy. Credit on advertising is limited to the amount of space purchased in which the error on our part occurred.
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Farmer's Trading Post A weekly, tabloid sized, insert to the WISCONSIN STATE FARMER
containing classified advertising. The "Trading Post" is 6 columns by 15 inches $14.15 Per Column Inch (1 col. x 1" min.) (see Deadlines)
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ADVERTISING SALES
Email: wpcompany@gmail.com Fax: 715-258-8162
Cal Krisher, Advertising Manager 800-236-3313, 715-258-5546 Sara Lawrence, Inside Sales 800-236-3313, 715-258-4481 Scott Turner, Auction Advertising
800-236-3313 Rick Chambers, Eastern Wisconsin 715-281-2430 Dave Dunn, Northwest Wisconsin Cell 715-412-2515 John Erbentraut,
Southeast Wisconsin & Northern Illinois Cell 414-520-5603 Donn Eckert, Southwest Wisconsin Call 920-422-8311 Cal Krisher, Iowa & Minnesota,
800-236-3313
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DEADLINES Display Advertising Wednesday Noon
For That Friday's Paper Farmer's Trading Post Section (Classified Advertising) Display - Tuesday, 5 p.m. Line Ads - Tuesday, Noon
~ AD SIZE ~ COLUMN WIDTH
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1 column:
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9 picas or 1 9/16 inches
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2 column:
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19 1/2 picas or 3 1/4 inches
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3 column:
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29 1/2 picas or 4 7/8 inches
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4 column:
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39 1/2 picas or 6 9/16 inches
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5 column:
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49 1/2 picas or 8 3/16 inches
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6 column:
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59 1/2 picas or 9 7/8 inches
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7 column:
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69 1/2 picas or 11 1/2 inches
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8 column:
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79 1/2 picas or 13 3/16 inches
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9 column:
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89 1/2 picas or 14 7/8 inches
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COLUMN LENGTH 21 INCHES
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1/8 page
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22.5 column inches
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1/4 page
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42 column inches
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1/2 page
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94 column inches
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Full page
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189 column inches
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The WISCONSIN STATE FARMER is printed offset. Pictures and illustrations are used at no extra charge
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~ NO BLEED ADS ~
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