Webinar series on beef production and marketing

Beef professionals interested in learning about cost of production, cost analysis, marketing techniques and other factors affecting the beef industry should attend a webinar series presented by Michigan State University Extension agriculture and agribusiness experts.

"It is important for beef producers to understand the end product they produce," said Jeannine Schweihofer, MSU Extension meat quality educator. "More importantly, producers need to share their knowledge and have a conversation with their customers regarding the beef they are selling them."

The March 13 webinar will feature business planning and identify market potential and current consumer demand trends.

The final webinar in the series on March 20 will focus on the end product. Attendees will become familiar with regulations for direct marketing beef, understand pricing when selling beef, and learn how decisions made in management and different production scenarios can alter beef quality.

Each session will run from 7-9 p.m. Registration costs $15 per session or $50 for all four sessions.

To learn more about the webinars, visit the MSU Beef Team's website at http://beef.msu.edu, or contact Jeannine Schweihofer at gobbelj@anr.msu.edu or 989-996-0684.