"Our Food Link," is a new year-round program that county Farm Bureaus will use to reach consumers with accurate information about agriculture. Our Food Link replaces 'Food Check-Out Week', which marked the week in which many families have earned enough income to buy their groceries for the year.
Our Food LinkOur Food Link was launched during the American Farm Bureau Federation's 95th Annual Convention in January. The program will give Farm Bureau members the resources to regularly communicate about agriculture.
Our Food Link includes assistance setting up local programs on local levels including an adopt-a-farmer, outreach at supermarkets and classroom visits. The launch of "Our Food Link" was spearheaded by the AFB Women's Leadership Committee, with participation open to all Farm Bureau members.
"Reaching out to consumers is very important as farmers make up less than two percent of the U.S. population," said Deb Raemisch, director of member relations for the Wisconsin Farm Bureau. "Consumers are looking for more information about their food and that's what this program help does."
The roll-out of the program included the distribution of a planning toolkit to help Farm Bureau members start thinking about projects that will engage people in their communities.
"There are many ideas flowing already within this program and the WFBF Women's Committee is excited to lead the way," Raemisch said. "Many county leaders have already set up events such as educational supermarket booths and Ronald McDonald House charity events."
The Our Food Link Planning Toolkit and publicity tools may be downloaded at wfbf.com/programsevents/womens-program/ourfoodlink/.
For more information about the Our Food Link program, contact Deb Raemisch at 608-828-5712.