NCBA submits comments on MCOOL
The National Cattlemen's Beef Association (NCBA) submitted comments on the United States Department of Agriculture's (USDA) proposed amended Mandatory County of Origin Labeling Rule (MCOOL).
In comments, NCBA stated that the proposed rule changing MCOOL will not satisfy the World Trade Organization (WTO) or the beef industry's largest trading partners, Canada and Mexico, who originally brought the WTO complaint.
"We have long advocated that MCOOL is a marketing tool and while cattlemen and women are proud of the products they produce, a mandatory labeling program does not provide a value to our industry or our customers," said NCBA President Scott George, a cattleman from Cody, WY.
George continued, "We support and see value in voluntary labeling programs like Certified Angus Beef, where there is a genuine effort to distinguish and market the product. The proposed rule will not meet those ends and will only serve to increase the discriminatory treatment of non-U.S. product and will doubtlessly end in retaliatory tariffs on a wide range of our products and significant cost to our members."
Under the proposed rule, all products sold at retail would be labeled with information noting the birth, raising and slaughter. This requirement will place greater recordkeeping burdens on producers, processors and retailers.
Further, the rule would eliminate the ability to commingle muscle cuts from different origin, which will add to the costs of processing non-U.S. born, raised and slaughtered products, resulting in further hesitance to process product that was imported at any stage of development.
The WTO has given the U.S. until May 23 to come into compliance with our trade obligations. In 2012, Canada and Mexico accounted for nearly $2 billion in beef exports, or 36 percent of total beef exports by value.