The 2011 Dairy Management Inc. annual report - featuring highlights of how the dairy checkoff helped impact sales of billions of additional pounds of milk - can be viewed in the "about us" section at
www.dairycheckoff.com.
The annual report - available in electronic viewing - provides an update of various dairy checkoff programs, including strategic partnerships with globally recognized companies such as McDonald's® and Domino's® Pizza.
The report also includes examples of industry collaboration through the checkoff-led Innovation Center for U.S. Dairy, which works to protect and grow sales by working through the industry.