Colorado proclaims July 2012

as Smart Irrigation Month

Governor Hickenlooper has proclaimed July 2012 as Smart Irrigation Month for the state of Colorado.

Smart Irrigation Month, an Irrigation Association initiative, takes place throughout July, traditionally the month of peak demand in North America, and is dedicated to increasing public awareness of the value of water-use efficiency, water-saving products, practices and services.

The Irrigation Association's Smart Irrigation Month campaign is designed to:

• Educate homeowners, businesses, growers and other users about simple ways to save money and water.

• Encourage industry firms and professionals to promote smart irrigation practices and technologies to customers.

• Help water providers minimize peak water use and reduce demands on infrastructure in their communities.

• Reinforce the role efficient irrigation plays in providing real solutions to today's water challenges.

First launched in 2005, Smart Irrigation Month is gaining traction as stakeholders recognize the potential impact of efficient irrigation in July and year-round.

Following the month-long effort, campaign participants are invited to submit their marketing materials by Aug. 31, 2012 to the Smart Marketing Contest, which honors the companies who best incorporated Smart Irrigation Month messaging, branding and quality.

For more information on Smart Irrigation Month, visit www.smartirrigationmonth.org. For more information on the Smart Marketing Contest, visit http://www.irrigation.org/Resources/Smart_Irrigation_Month/Smart_Marketing_Contest.aspx.