No gimmicks, no coupons, no fancy promotions…just a genuine love of beef.
That's why more than 136,000 Facebook users have become "fans" of the checkoff's Beef. It's What's For Dinner Facebook page.
The page officially reached the 100,000 milestone marker the week of Feb. 6, and every day, thousands more "like" the page and come looking for recipes, fun, nutrition information and the chance to be a part of a larger community where their peers and friends are talking about the great food they feed their families.
An online ad campaign was first tested over Labor Day 2011, when content that was posted to the Beef. It's What's For Dinner "wall" was turned into an ad and pushed to an identified target audience.
The result of that campaign? The number of Facebook fans almost doubled.
Recognizing that consumer communications mediums continue to evolve, the checkoff has responded through online engagement to extend the messaging from the traditional radio, print, public relations and newsletters. And as compared to other proteins, the Beef. It's What's For Dinner Facebook page has more than double and sometimes triple the fans.
Find the Beef. It's What's For Dinner Facebook page here and for more information, visit MyBeefCheckoff.com.