World Dairy Expo

expands trade show

A new Trade Center is being unveiled by World Dairy Expo to provide dairy producers additional indoor exhibits to discover the latest innovations, technologies and services for their home operation.

The new space will offer 130 booths to accommodate the ever-growing demand for exhibit space from existing exhibitors and new companies currently unable to get a booth space at Expo.

The Trade Show has been at capacity for many years.

"World Dairy Expo management is optimistic that the Alliant Energy Center will expand over time." says Sales Manager, John Rozum. "The demand for indoor space has become so high that it was decided to take action and add a new temporary space for 2012."

The 26,000-square foot Trade Center will be the largest new exhibit area at Expo since the Exhibition Hall was opened in 1995.

The new area will be located in front of the Exhibition Hall, along Fairgrounds Drive and parallel to the Arena Building.

Some of the Outdoor Trade Mall space will be utilized for this new area in order to expand exhibit area without sacrificing precious parking space.

World Dairy Expo is the largest dairy-focused trade show and international dairy cattle show annually drawing more than 65,000 visitors from 90 countries. "Market Fresh" is the theme for the 2012 show scheduled for October 2 through October 6.

For more information, contact World Dairy Expo at 608-224-6455 or visit www.worlddairyexpo.com.