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Monday...Temperatures will range from a high of 59 to a low of 30 degrees with partly cloudy skies. Winds will range between 7 and 30 miles per hour from the west. No precipitation is expected.
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Tuesday...Temperatures will range from a high of 54 to a low of 29 degrees with mostly clear skies. Winds will range between 4 and 9 miles per hour from the southsoutheast. No precipitation is expected.

Super Bowl commercial aimed at, for farmers

Feb. 7, 2013 | 0 comments


The buzz about Super Bowl commercials predictably began (in this era of social media) before the big game was over Sunday night.

There were chip-eating goats and beer commercials featuring Clydesdales. Surprisingly, there was something there for farmers to talk about.

As scenic, gritty, still photographs from the heartland of farmers and ranchers, livestock, women and kids appear, the sonorous voice of the late radio personality Paul Harvey begins talking about the values of farmers.

"And on the eighth day," he intones, "God looked down on his planned paradise and said I need a caretaker – so God made a farmer.

"God said I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper and then go to town and stay past midnight for a meeting of the school board – so God made a farmer.

"God said I need somebody willing to sit up all night with a newborn colt and watch it die and dry his eyes and say ‘maybe next year.’

"I need somebody who can shave an ax handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe scraps. Who at planting time and harvest season will finish his 40-hour week by Tuesday noon and then put in another 72 hours."

As the photos from the heartland - including farm dogs and pristine produce scroll by - Harvey reverently continues: "God said I need somebody strong enough to clear trees, heave bales and gentle enough to yean lambs and wean piglets and tend to pullets and who will stop his mower for an hour to splint the broken leg of a meadow lark – so God made a farmer."

"It had to be somebody who could plow deep and straight and not cut corners; somebody to seed, weed, breed, feed and rake and disk and plow and tie the fleece and strain the milk.

"Somebody who’d bale a family together with the soft strong bonds of sharing who would laugh and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does – so God made a farmer."

The tone of the advertising spot concludes with the tag line "to the farmer in all of us" and the last frames show the Dodge Ram truck.

The ad is dubbed "So God Made a Farmer" under the heading The Ram Brand declares 2013 the Year of the Farmer.

Mike Pearson, host of the Iowa Public Television show "Market to Market" said the ad shows that at least this one segment of industry realizes that farmers have some money in their pockets after the last few years of record-high cash grain prices.

He felt it was intended to get farmers to spend a bit of that hard-earned cash on a new pickup truck.

Pearson was in De Forest on Monday for a farm workshop sponsored by Landmark Services Cooperative. "How telling it is for agriculture," he said, "that with a team from Baltimore and one from San Francisco that this ad focused on the heartland."

Though a serious drought in the Corn Belt trimmed profits last year, low interest rates and high commodity prices mean that farmers have money, he said, and it has not gone unnoticed.

"We have just seen our second year of record farm incomes and that will probably continue because farmers are getting better at minimizing their input costs. The story has been on the front of the Wall Street Journal and the rest of America is noticing.

"For Dodge Ram to spend $16 million for two minutes of ad time in the Super Bowl to reach 1 percent of the population is telling."

Farmers all over Wisconsin were sharing comments and emails about the ad as the week began. One of the reasons is that viewing and sharing the ad helps raise money for the FFA. Dodge says it intends to raise $1 million to support FFA and assist in local hunger and educational programs.

Those with access to the web can see the commercial at http://www.youtube.com/ram?sid=913821&KWNM=dodge+ram+super+bowl+commercial&KWID=3774929655&channel=paidsearch&spid=SB_2013.

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