Wautoma, WI
Current Conditions
0:56 AM CDT
Cloudy
Temperature
69°F
Dew Point
53°F
Humidity
57%
Wind
CM at 0 mph
Barometer
29.97 in. F
Visibility
10.00 mi.
Sunrise
06:38 a.m.
Sunset
07:04 p.m.
Afternoon Forecast (12:00pm-7:00pm)
Temperatures will range from 64 to 67 degrees with mostly clear skies. Winds will remain steady around 8 miles per hour from the west. No precipitation is expected.
7-Day Forecast
Wednesday
67°F / 37°F
Sunny
Thursday
60°F / 38°F
Sunny
Friday
70°F / 40°F
Partly Cloudy
Saturday
74°F / 51°F
Light Rain
Sunday
69°F / 45°F
Sunny
Monday
64°F / 42°F
Partly Cloudy
Tuesday
62°F / 40°F
Partly Cloudy
Detailed Short Term Forecast
Issued at 0:56 AM CDT
Wednesday...Temperatures will range from a high of 67 to a low of 37 degrees with mostly clear skies. Winds will range between 6 and 16 miles per hour from the northeast. No precipitation is expected.
This Evening ...Temperatures will range from 62 to 47 degrees with mostly clear skies. Winds will range between 6 and 16 miles per hour from the northeast. No precipitation is expected.
Overnight ...Temperatures will range from 43 to 37 degrees with clear skies. Winds will range between 10 and 16 miles per hour from the northeast. No precipitation is expected.
Thursday...Temperatures will range from a high of 60 to a low of 38 degrees with mostly clear skies. Winds will range between 5 and 10 miles per hour from the east. No precipitation is expected.

Checkoff's digital marketing campaign gets off to solid start

June 2, 2014 | 0 comments

The new digital "Beef. It's What's For Dinner" advertising campaign is off to a tremendous start, with exciting new creative elements and more information to reach the important millennial consumer.

The idea of "social" plays a big role in meal inspiration, instruction and sharing, with more than 300 million social media posts per month. That's why the millennial influence and explosion of digital media led the beef checkoff to develop five new BIWFD recipe videos ("Beef. It's What's For Dinner." video playlist) on the BeefItsWhatsForDinner.com website. These "no-recipe recipe" videos offer millennial consumers — who are just beginning to learn how to cook with beef — easy yet delicious ways to fit beef into their lifestyles. The website also features new tips and techniques for preparing winning beef meals and an update about beef's "Power of 10" essential nutrients.

"No matter what incarnation beef takes — a lean burger, stir fry, within a salad, etc. — it ties the meal together," said Claire Thomas, video director. "These videos are all about simple meals, and the clever, easy strategies to make them great."

Using digital media means customizing the right information at right time to the right consumers. For the older generation, that may feel like advertisers are intruding on their privacy. On the other hand, research indicates that the millennial generation, which is beef's primary target for the new ad campaign, is asking that the information be delivered to them, when they want it, how they want it. They actually feel that advertisers are making it more personal.

The integrated media strategy for the campaign, including Facebook and Twitter, generated about 65 million impressions during the campaign's first three weeks. The BIWFD Facebook page now has more than 825,000 "fans," providing a strong community for beef-loving consumers to share recipes and information.

Partnerships with other websites reaching millennials and interested in food have generated about 9 million high-quality impressions. These websites include Parents.com, Allrecipes.com, Myrecipes.com, FoodNetwork.com and others.

Watch for more more details about the ad campaign social/digital components in the coming months. For more information about your beef checkoff investment, visit MyBeefCheckoff.com.

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