The dairy checkoff's commitment to children's health and wellness was on full display during the NFL Experience that preceded Super Bowl XLVII in New Orleans.
The checkoff-funded Fuel Up to Play 60 (FUTP 60) program, a partnership with the NFL that is supported by USDA, is active in more than 73,000 U.S. schools. The program encourages youths to consume healthy foods, including low-fat and fat-free dairy, and achieve at least 60 minutes of physical activity every day.
The NFL Experience is held annually before the Super Bowl and serves as the league's interactive "theme park" with participatory games, displays, entertainment and other attractions. This year's event included Louisiana and Mississippi dairy producers who visited with the public about the importance of FUTP 60.
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA).
Fuel Up to Play 60 is designed to engage and empower youth to take action for their health by implementing long-term, positive changes for themselves and their schools.
Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges.
Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association.
Visit FuelUpToPlay60.com to learn more.