Dairy promotion groups in 20 Wisconsin counties are sharing $19,000 in awards made by the Wisconsin Milk Marketing Board for activities that they conducted in 2013.
What's known as the County Dairy Leader group award recognition program invites those groups to submit entries detailing their efforts in promoting dairy product consumption and education about the dairy industry and its products.
Seven different categories of activities are included in this program. Any group that earns an award in one year must enter a different activity for recognition in the following year.
One category is school promotions and education, for which dairy organizations in Brown, Sheboygan, Lafayette and Shawano counties were each awarded $1,500 for their activities in 2013. For their annual June Dairy Month on-farm breakfasts, the Pierce County group received $1,500, while those in Barron and Ozaukee counties earned $750 each.
Community event promotions netted the highest number of county group winners for 2013. In that category, Fond du Lac County's entry earned $1,500, while Brown County (for a second kind of activity) received $1,000. Other county recipients in that group were Green Lake with $750, Marathon with $500 and La Crosse and Waushara counties with $250 each.
In the "activity of choice" category, Calumet County was awarded $1,000. Other county winners in that category were Juneau with $750; Buffalo and Kenosha with $500 each; and Taylor with $250.
The Dane County dairy promotion committee earned $1,500 for its retail promotion entry, while Adams County was awarded for its media promotion. Promotion groups in Sauk and La Crosse counties are receiving $250 each for promotions of chocolate milk.