Postal delays in Farmer
There has been a significant upswing in calls we are receiving from Wisconsin State Farmer subscribers about tardy delivery.
The spat of complaints has risen over the past 4-5 weeks and comes mostly from the Central Wisconsin area. These are new compared to long-standing delivery challenges we have been trying to resolve due to post office sorting center closings and shifting of those sorting floors to other post office locations.
We are in communication with the Milwaukee Post Office customer service representative. This person is researching why we have had this upswing of late deliveries in specific zip codes. This representative is delving into actual timetables of when certain pallets of papers are delivered to specific post offices.
What I have found to be the case is that none of the final post offices in the delivery chain are responsible for the late delivery. They get the newspapers out the day they are received. So please, don't fault your local postmaster or delivery carrier. They are doing their job!
What you can do locally is to file a Publications Watch form that will track when you receive your paper and the post office must compile these forms. On our end, if you contact us, we will start the Publications Watch form to track when you get delivery.
The staff at the Wisconsin State Farmer is doing everything we can to get you your newspaper each week. We have contracted with the USPS to deliver our product and once it leaves our printing plant each Thursday it is delivered to the USPS in Milwaukee.
There is also the problem of the USPS informing our software creator of where the second class sorting centers are so we can print out the correct top sheets for the pallets. In one case, I was told, two post offices decided the switch first-class and second-class sorting and that move hadn't caught up with our software upgrades.
Still, the USPS is the least expensive manner to mail newspapers to readers. We may have to seek alternative delivery methods but those may impact subscription costs down the road if we can't rely on the USPS for timely delivery. In my view, it's too costly to mail through the USPS if delivery is dismal and our readers incur unreasonable and constant delays in receiving their paper.
I will report back to you as we work through this with the USPS in Milwaukee. Thank you for your patience. Our toll-free circulation phone number to our Waupaca office is 877-460-3547.